After the successful Led-Belt project in summer 2005 and selling a few thousand belts within 2 years, a new challenge was needed.
Instead of spending money at wild parties, in summer 2006 they invested all their money in a new ambitious project – tube was born!
After brainstorming for nights: A new belt should be re-planned from scratch. But the basic material should be pre-used – a recycling belt.
After many tests and research it was a sure thing - only one material would match the demands: a new, used bicycle tube.
The foundation of a new business idea was established.